Job Title: Public Relations Manager
Department: Public Relations
Reports To: Chief Executive Officer
Organization: Lesotho Tourism Development Corporation (LTDC)

Job Summary
The Lesotho Tourism Development Corporation (LTDC) seeks a dynamic and experienced Public Relations Manager to develop and implement comprehensive public relations strategies. This role is pivotal in enhancing LTDC’s image and promoting Lesotho as a premier tourism destination. The ideal candidate will oversee communications, media relations, and stakeholder engagement while ensuring alignment with LTDC’s mission and objectives.

The position may require occasional travel to events, media briefings, or PR-related activities. Flexibility in working hours is necessary to meet deadlines or manage time-sensitive media inquiries.

Key Responsibilities

Strategic PR Planning:

-Develop and implement a strategic public relations plan aligned with LTDC’s goals to promote tourism in Lesotho.

-Identify target audiences and craft tailored messaging to effectively engage them.

Media Relations:

-Build and maintain strong relationships with journalists, media outlets, and influencers to secure positive coverage for LTDC.

-Prepare and distribute press releases, media kits, and other communication materials that highlight Lesotho’s tourism opportunities.

Crisis Management:

-Develop and execute crisis communication strategies to protect LTDC’s reputation.

-Act as the official spokesperson during crises, delivering clear and consistent messaging.

Content Creation:

-Oversee the creation of engaging content for platforms such as LTDC’s website, social media, newsletters, and promotional materials.

-Ensure all content aligns with LTDC’s branding and messaging guidelines.

Event Management:

-Plan and coordinate promotional events, media briefings, and community outreach initiatives to raise awareness about Lesotho’s tourism sector.

-Collaborate with stakeholders to ensure successful event execution.

Stakeholder Engagement:

-Foster relationships with government agencies, tourism operators, and community organizations to promote collaborative public relations efforts.

-Engage with local communities to highlight their contributions to the tourism industry.

Monitoring and Reporting:

-Monitor media coverage and public sentiment regarding LTDC and the tourism sector.

-Prepare regular reports on PR activities, campaign impact, and public perception to guide continuous improvement.

Qualifications and Experience

–Education: Bachelor’s Degree in Public Relations, Communications, Marketing, or a related field. A postgraduate qualification will be an added advantage.

–Experience: A minimum of five (5) years in public relations or communications, preferably in tourism or hospitality.

Personal Attributes

–Communication Skills: Strong verbal and written communication skills for engaging diverse audiences effectively.

–Creativity and Innovation: Ability to craft compelling campaigns that capture public interest.

–Interpersonal Skills: Strong relationship-building and collaboration abilities.

–Attention to Detail: High accuracy in communications and PR activities.

-Familiarity with PR analytical tools and media monitoring platforms.

-Experience in event planning, content creation, and management.

Application Process
Interested candidates should submit their applications, including a detailed CV and relevant qualifications, to ltdcrecruitment@ltdc.org.ls by 7th February 2025.

For further information, please contact 22327506.

Be part of a team that shapes Lesotho’s image as a premier tourism destination. Apply now to make a meaningful impact!